A live, interactive work sample built from blended marketing, advertising, sales, and operational data. Watch disconnected systems become one source of truth, then turn into the decisions a business actually runs on.
This is a work sample, built by hand to show how we think. Hire us and we build one on your stack from your data. You own every piece of it. Atlas Outdoor is a fictional retailer, so click anything.
Most businesses already generate everything they need to run. It just lives in separate tools that never talk to each other. Here is how Simplyze connects them into one trusted picture.
GA4Web analytics
Google AdsPaid search
Meta AdsPaid social
SalesforceCRM & pipeline
ShopifyeCommerce
FinanceRevenue & margin
The pipeline
ConnectWarehouseModel
Single source of truthOne agreed set of numbers
Dashboards & insightsDecisions people trust
Hover any step to see what it does.
The Dashboard
One place to ask and answer.
This one is live. Change any filter and every number, chart, and insight recomputes from the same modeled data.
What this took: six sources modeled into one schema, eight live charts, four written insights, one clickable dashboard. Two people, built by hand.
Loading Atlas Outdoor data
The Insight Layer
Charts show what. Insights say so what.
This is the part most dashboards skip. The same modeled data, read and written up the way an analyst briefs an executive, so the numbers come with a recommendation attached.
Spend efficiency
Paid search takes 42.5% of spend, returns 17.1% of pipeline
It fills the top of the funnel but rarely the kind of qualified pipeline that closes. The budget is working harder than it's paying off.
Shift a slice of paid search budget toward organic and referral, which punch above their spend on pipeline.
Conversion
Mobile converts at 4.7%, against 11.5% on desktop
Mobile carries the most sessions but loses the most buyers, and the drop is concentrated at the checkout step rather than earlier.
Treat mobile checkout as the priority fix. Recovering it lifts the channel that already has the traffic.
Regional
The Southeast has the highest CAC at $113 and the lowest retention at 51%
It costs the most to win a customer there and they leave the soonest, while the West acquires for less and keeps them longer.
Re-weight regional spend toward retention, or rework the Southeast offer before pouring in more acquisition budget.
Channel mix
Organic search converts 2.3x better than paid social
The same visit is worth far more when it arrives through organic. Paid social brings reach, not buyers.
Fund content and SEO as a revenue channel, not an afterthought, and hold paid social to a reach-only goal.
Every number here is computed from the same dataset above. Filter a chart and the story holds.
Why It Matters
You already have the data.
The systems at the top of this page are the ones running your business right now, so the data already exists. What's missing is the connective layer between the data and the decision. That gap, the distance between a number sitting in some tool and a number you can act on, is the whole job. It's what Simplyze builds.
Faster decisions
Answers in minutes, not a week of manual pulls.
Forecasting you can trust
Plan against projections grounded in clean history.
Attribution clarity
Know which channels move revenue and which only spend it.
Operational visibility
See the business as it moves, not a month after.
Executive confidence
One set of numbers the whole team agrees on.
Reporting that scales
Add sources and metrics without rebuilding from scratch.
Want this with your data?
Tell us what systems you're running. We'll show you what a single source of truth looks like for your business.